Vandal Voices: How Smart Marketers Influence the Way We Eat
June 6, 2019
Amsterdam Lounge (609 W Main St, Boise)
Americans have never been more interested in food, and how we shop, consume, prepare and eat is constantly evolving. Food trends, modern lifestyles, disposable income, family dynamics and more affect our choices, but how much are we being influenced by the environments in which we shop for food? From the Farmers’ Market booth to the superstore, sophisticated visual, marketing and psychological principles are purposefully being applied in subtle and not so subtle ways to nudge us toward decisions.
Are you immune to the power of persuasion? In this interactive session, we’ll test your “shopper IQ” and reveal some secrets behind the strategies food marketers use to tempt us, persuade us, and sometimes plain confound us!
The event is free and open to the public 21 years old and older.
About Ariel Agenbroad
Ariel Agenbroad serves the Treasure Valley as a University of Idaho Extension Educator in Community Food Systems and Small Farms.
She is committed to helping individuals and communities grow. Her areas of specialization include urban agriculture, youth horticulture, and issues surrounding local food production, processing, marketing and consumption in SW Idaho, and her work includes applied research, teaching, outreach, publishing and community facilitation.
For eight years she coordinated and taught the Canyon County Master Gardeners, and organized and taught several small farms classes. She created the Idaho Victory Garden Series, a popular UI Extension program designed to help families produce more food at home.
Her focus has turned to community food systems in the greater Boise metropolitan area, particularly working around issues related to hunger relief, farmers' markets, small scale food processing, farm to school programs and community gardening.
She holds a bachelor’s degree in Agricultural and Extension Education and a masters in Plant Science from U of I.
About U of I Boise
Located in Boise’s Central District, the U of I Boise supports teaching, learning, research and outreach. We are uniquely suited to provide graduate programs, research and professional development opportunities in a metropolitan setting. U of I Boise is also focused on community impact, regional economic development and supporting university growth, as well as having an engaged university campus with a climate of inclusion for employees throughout Southwest Idaho.