It’s one of those moments you remember for a lifetime. The moment you get accepted into the college of your dreams. It’s a celebration. You’ve worked so hard, and it’s all paid off.
For a marketing piece to be a part of such a special moment — is a huge opportunity. So, this year, we revamped our acceptance packet to reflect the magnitude of their accomplishments.
We updated branding on our formal certificate and updated the language in the letter — and we upgraded a small social media piece into a 3 foot-long, 2-sided moment. With the fight song, a map, bright colors and all the excitement the moment requires.