It’s one of those moments you remember for a lifetime: learning you’ve been accepted into the college of your dreams. It’s a celebration. You’ve worked so hard, and it has all paid off.
It’s a huge opportunity for a print piece to be part of such a special moment. So, this year, we revamped our acceptance packet to reflect the magnitude of the student’s accomplishment of being accepted into U of I.
We updated branding on our formal certificate and refreshed the language in the letter, and we upgraded a small social media piece into a 3-foot-long, two-sided moment. The communication featured the fight song, a map, bright colors and all the excitement the moment deserves.