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Visit U of I

Learn about the many reasons the University of Idaho could be a perfect fit for you. Schedule Your Visit

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Homecoming Oct. 14 - 21

Join other Vandal families for a week of celebration and Vandal traditions. View Calendar

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U of I Retirees Association

UIRA has a membership of nearly 500 from every part of the University. Learn about UIRA


University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841


Directory Location

Apply U of I

Today more than ever, we have to reach potential students where they are — and where are these potential students? They’re in cars, in their high school or community college, they’re on their cell phones and on social media.  And — we have to reach their parents, too.

Apply U of I is the University of Idaho's annual bottom-of-the-funnel, conversion-generating, hyper-targeted, hyper-local advertising campaign. With more than one million impressions, this campaign reached potential students and potential parents right where they are — with billboard ads, search engine marketing, mobile display ads, streaming television, broadcast radio and social media.

You may think — I never saw this campaign in the wild? Many of our stakeholders never see this campaign — and that’s a good thing. The targeted nature of this campaign allows us to make the most impact.

This year, we did more tracking than ever before and tried new marketing channels. This campaign will continue to evolve in the future to serve the ever-developing needs of our potential students.

Instagram and Facebook

The University of Idaho offers $25M in scholarships each year, more than any other Idaho public university.
The University of Idaho ranks No. 1 among four-year Idaho public institutions for salary potential. — Pay- Scale College Salary Report 2016-’17
The University of Idaho is the best college in Idaho based on quality of education, affordability and outcomes like graduate earnings. — Time’s Money magazine
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The University of Idaho ranks No. 16 nationally for outdoor sports, recreation and learning opportunities. — LendEdu
The University of Idaho ranks among the best colleges in the U.S. — The Princeton Review
The University of Idaho ranks among America’s top 100 public colleges and universities. — U.S. News & World Report

Mobile Display and Retargeting

Out-of-Home Advertising Billboards

Audio Streaming Platforms

Apply U of I 30-Second Radio Script

Why choose the University of Idaho?

We’re a university for students who value a real college experience — a place where you can solve real-world problems and make lifelong connections.

And we were recently named one of America’s top 75 national universities by Washington Monthly.

Begin your journey today and apply online at



Over the Top Advertising

Over the Top Television (or OTT) was initially named in reference to devices that go “over” a cable box to give the user access to TV content. Today, OTT is streaming television content delivered via internet connection rather than a traditional cable/broadcast provider.

Apply U of I OTT


University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841


Directory Location