The University and Idaho have a vibrant, interdependent history. As the state’s culture evolves, our branding adapts to reflect that energy of what’s next.
Our environmental branding strategy extends the University of Idaho experience to physical spaces on and off campus, and around Idaho. It catches our audiences’ attention while they’re on-the-go, and branding around campus lets Vandals know they’re home.
Whether it’s a banner, poster, digital display or bike rack, branding of exterior physical spaces allows us to tell our story in creative ways and to share the U of I experience with a broader range of audiences.
Branding for Physical Spaces
Marking our territory, we proudly wave our banners around each U of I campus. The banners let visitors know they’re in Vandal country and also welcome students and alumni home.
Smiling faces now greet visitors and new students at all of our information kiosks. When exploring campus from corner to corner, our kiosk posters give a warm welcome to all.
Moscow Branding Updates
Moscow is our university’s home base, so we brand our campus to make it feel like one. Big or small, every branding update reaches our students and visitors around every corner of the campus and downtown Moscow.
Boise Branding Updates
Branding in Boise reaches potential Vandals, current students and alumni in the Treasure Valley, so we need to keep it fresh. A combination of traditional and out-of-the-box branding keeps us in the forefront of our audiences.
Vandal swag makes daily life better! Our items are a combination of practical and fun, so our audience is excited to put them to use and show off their Bold and Brave pride.
Branding for Digital Signage
Digital signage hits home with our campaign message and has a far reach. Digital visuals and messaging can be used on monitors around campuses, airport screens, billboards and more.