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University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841


Directory Location



  • Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows.
  • This program helps the University of Idaho create single-topic informative on-brand videos that allow the viewer stay focused on one takeaway.

Types of Stories

  • Single topic breakdown videos 
    • Feature stories, important events or projects.
    • A single part of a larger concept.
    • Simplified research for a broad audience.

Story Format/Video Length

  • Start with a photo
  • Video and photos in between
  • End with a graphic

How We Tell Our Story

  • Begin with a power statement
  • Label each sequence with a topic title — follow with information regarding the given topic.
  • End/graphic: Bring the topic back to "you" (our audience).

Power Statement Examples

  • What if we could reduce the carbon footprint of jets?
  • Thinking big is nothing new for one U of I physicist.
  • At U of I, we uncover and share new ideas every day.


  • Animoto videos are compiled of short videos, photos, music and text to honor our past, celebrate traditions and define our identity.
  • Each slide is about four seconds long and consist of:
    • B-Roll: Supplemental or alternative clips intercut with the main shot.
    • A-Roll: Primary footage referring to talking heads or footage that directly relates to the theme. 
  • The videos are still and focused but have slight movement to ensure it's still a video.
  • Variety is necessary in creating a descriptive video but should remain objective, it must tell a story with a specific theme. 
  • Read more about the general videography styles.

Post-Production Editing

  • Use simple and sophisticated transitions and consider cuts that do not distract from the story.
  • Use a concise attribution that highlights the subject’s most significant role or title within the context of the story.
  • Assure consistent U of I branded color-grading from scene to scene. 
  • Slide pacing must be articulate, evenly integrated and match the video's tone.
  • Always sync audio with visuals.
  • Select music that matches tone and communication goals.
  • Use only the highest quality footage possible. 

Music Examples

  • Person Highlight- Johanna Gosse | Can We Stay – The Woodlands 
    • Sentimental, inspiring, delightful and soft — doesn't distract from story
  • Innovative Research: The Virtual Protein Builder | Freak Hop – Ed Napoli
    • Techno, inspiring, energetic — pulls viewers in through a consistent rhythm 
  • Student Project: A Mammoth Task | Sea of Colors- Chris Lewis
    • Instrumental, futuristic, techno — gives new projects a futuristic and inventive feel
  • Memorial Day: National Holiday | Solitary (Instrumental) - Cascades
    • Old-American, traditional, uplifting and sentimental — honors celebrations<
  • Welcome to University House | Go For it – Fairground Lights
    • Inspiring, uplifting, fun — Adds optimism and inspiration to the video

Animoto Templates

Clean Cut

Clean Cut works best with U of I's brand.

  • We present information with clear titles and subtitles.
  • Titles: white, capitalized
  • Subtitles: black, normal text
A screenshot of the text: "The Virtual Protein Builder allows U of I students to visualize the structure of protein molecules."

Asset Quality & Ratio

Assets for Animoto videos can be user generated or created by Digital Media. When requesting user generated media, please work with your storyteller in advance to set their device to the highest-quality setting. Examples below. 

Asset Quality Settings iPhone

  • Ratio is 9:16
  • Open Camera App
  • Select the settings icon
  • Scroll to Camera (on some phones it’s Photos/Camera)
  • Select “Record Video”
  • Select either 1080 HD or 4k @30 or 24 fps

Asset Quality Settings Android

  • Ratio is 9:16
  • Open Camera App
  • Select the settings icon
  • Scroll to video quality or video resolution.
  • Select either 1080 HD or 4k @30 or 24 fps

Primary Colors

Color is a critical University of Idaho identifier. Pride Gold, Black, Grey and White are the colors we use across all channels. 

Pride Gold

Pantone 3514 C
CMYK 0-27-100-0
RGB 241-179-0


CMYK 20-20-20-100
RGB 25-25-25


CMYK 0-0-0-50
RGB 128-128-128


CMYK 0-0-0-0
RGB 255-255-255



Montserrat is the closest typeface to the U of I brand font family of Ringside.

Other typefaces that may work:

  • Roboto Slab
  • Blogger Sans

Typeface Use

  • The title must be all caps. If necessary, the secondary line is smaller and regular text.
  • Always use approved fonts and keep text within title-safe zones. 
  • Font size should be legible, but not overpowering.

Lower Thirds

  • Create lower thirds by writing desired text then position to the right or left and bottom of the frame. This depends on the subject's composition.
  • Animoto uses a free form text box, much like PowerPoint — this allows you to move the text box anywhere within the frame.
  • Refer to this example.

End Graphic Logo

A white logo slide must be included at the end of every video. The University of Idaho stacked logo must be used.


University Communications and Marketing

Phone: 208-885-6291

Fax: 208-885-5841


Directory Location