Frequently Asked Questions
A brand is who we are at a foundational level and what our constituents think of when they hear "University of Idaho." It's the essence and promise of what will be delivered or experienced.
People are inundated with messaging — the Internet is in front of people at all times, sending images, sales pitches and information that play on emotions and intellect. For one university to break through and be heard, we must produce a unified message — solid, repeated and strong.
All U of I entities across the state are required to adopt the new brand guidelines for consistency and unity in all U of I materials to:
- Strengthen the university’s brand, both regionally and nationally
- Promote our unique values
- Build greater awareness for our impact throughout the state and globally
Refer to the UI Extension brand resource guide for details on logos, colors, typography, etc. Here’s a summary.
New brand fonts should be used in marketing materials going forward starting in February 2018. The brand fonts are available for free download and there is a Microsoft alternative. Refer to the brand resource guide for more details.
The University has introduced a new primary color, Pride Gold. This color should be used and the metallic gold should be reserved only for when PMS printing is available.
The logo is changing slightly to match the new primary color and also to formally incorporate the “I” shape. Logos have been created and are available for download. Please discontinue using any outdated UI Extension logos.
Please contact Amy Calabretta, CALS marketing and communications manager, for any questions about UI Extension branding.
The new brand elements will be available for use in February 2018. Branded templates, including posters, flyers, newsletters and a variety of other documents will be available in March 2018. Use existing supplies and transition to the new logo and visual identity as it makes sense, when you reorder items or create new event materials.
It is important to adopt the brand fonts to maintain consistency. The fonts are free, but must be downloaded and installed.
Using a discontinued logo sends a mixed message to clients. They may assume that the information is out of date due to the graphic elements that are no longer in use.
Yes. Continue using the old logo gear until it is time to replace the item due to wear and tear, or there is a need to replenish supplies.
There is no expectation that building signage will be replaced at this time. If you are replacing exterior signs in the upcoming future, use the new logo.