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Campus Locations

Physical Address:
Bruce M. Pitman Center
875 Perimeter Drive MS 4264
Moscow, ID 83844-4264
info@uidaho.edu
www.uidaho.edu

Phone: 208-885-6111

Fax: 208-885-9119

Directions

Physical Address:
322 E. Front Street
Boise, ID 83702
boise@uidaho.edu
www.uidaho.edu/boise

Phone: 208-334-2999

Fax: 208-364-4035

Directions

Physical Address:
1031 N. Academic Way, 
Suite 242
Coeur d'Alene, ID 83814
cdactr@uidaho.edu
www.uidaho.edu/cda

Phone: 208-667-2588

Fax: 208-664-1272

Directions

Physical Address:
1776 Science Center Drive, Suite 306
Idaho Falls, ID 83402
ui-if@uidaho.edu
uidaho.edu/idaho-falls

Phone: 208-757-5450

Fax: 208-757-5494

Directions

The Business of Social Media

Marketing Student Uses Social Media to Enhance Companies’ Online Presence


As social media continues to become an essential component of everyday life, businesses both large and small have been quick to adopt an increased presence on various platforms. With a seemingly unlimited supply of potential customers online, who could blame them? With this new media landscape comes the need for specialized marketing skills, something that students at University of Idaho are quick to develop.

Nineteen-year-old sophomore Katie Vassar leads the Vandal Solutions Social Media Team. Pursuing a marketing degree in the College of Business and Economics, Vassar joined the team last year under Professor Michael McCollough to gain hands-on experience with social media marketing. Since that time, Vassar has become adapt at utilizing social media as a business tool.

Companies need to jump onto this form of marketing, or they are going to be left behind.
Katie Vassar
MARKETING STUDENT

Vandal Solutions is a nonprofit, student-led group that acts as a real business, serving Moscow clients by providing professional-quality marketing and advertising services. The group allows students to develop and practice skills through project management, creative marketing and sales.

Vassar’s Social Media Team oversees the accounts for their clients. Their main goals, said Vassar, are to increase engagement and followers for their clients on various platforms such as Instagram, Facebook, Twitter, Snapchat and LinkedIn.

As leader, Vassar establishes contracts with local business clients who the team then works alongside to map out their marketing needs. Then, they track from start to finish which posts or advertisements are performing well and receiving the most interaction from social media users. The company uses this data for future marketing campaigns.

“Every business needs marketing, and social media is only going to get bigger and bigger as a marketing platform,” Vassar, a Lewiston native, said. “It’s an easy and effective way for businesses to promote and raise awareness of themselves.”

Katie Vassar stands with autumn trees behind her.
Katie Vassar leads the social media team Vandal Solutions.

Vassar’s team has improved multiple companies’ social media presence. For example, the number of followers on the College of Business and Economics Facebook page rose by about 8% within one semester with the help of the Social Media Team.

“Social media is growing so fast,” Vassar said. “Local companies need to jump onto this form of marketing or they are going to be left behind.”

At the end of each contract, the team provides businesses an official report showing the effects of their marketing on social media engagement.

At the end of each contract, the team provides businesses an official report showing the effects of their marketing on social media engagement.

“I’m gaining the basic skills that I need to know about social media marketing,” Vassar said. “I’ve learned how to build connections with clients and how to communicate with them effectively.”

 

Article and photos by Brittany Slick, a sophomore from Ketchikan, Alaska, who is studying marketing and advertising.

Published in March 2020.

Katie Vassar and Benjamin Dunning sit at a computer.
Social media team lead Katie Vassar (left) looks over a client contract with colleague Benjamin Dunning (right).

Campus Locations

Physical Address:
Bruce M. Pitman Center
875 Perimeter Drive MS 4264
Moscow, ID 83844-4264
info@uidaho.edu
www.uidaho.edu

Phone: 208-885-6111

Fax: 208-885-9119

Directions

Physical Address:
322 E. Front Street
Boise, ID 83702
boise@uidaho.edu
www.uidaho.edu/boise

Phone: 208-334-2999

Fax: 208-364-4035

Directions

Physical Address:
1031 N. Academic Way, 
Suite 242
Coeur d'Alene, ID 83814
cdactr@uidaho.edu
www.uidaho.edu/cda

Phone: 208-667-2588

Fax: 208-664-1272

Directions

Physical Address:
1776 Science Center Drive, Suite 306
Idaho Falls, ID 83402
ui-if@uidaho.edu
uidaho.edu/idaho-falls

Phone: 208-757-5450

Fax: 208-757-5494

Directions