Louise specializes in researching risk perceptions among resource-challenged populations from media psychology and macro-societal perspectives. She began her career as an advertising executive before transitioning to a role as a public relations specialist in industry. Through her prior career, she developed advanced analytic skills that apply a data-driven approach to create tailored communication strategies and messaging for diverse populations.

• Lee, Y. I., Mu, D., Hsu, Y. C., Wojdynski, B. W., & Binford, M. (2024). Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement. Public Relations Review, 50(4), 102483. https://doi.org/10.1016/j.pubrev.2024.102483
  
  
• Lee, Y.-I., Hsu, Y.-C., Phua, J., Wu, T-Y., & Hachman, S. J. (2024). Encouraging positive dialog toward COVID-19 vaccines on social media using hope appeals, celebrity types, and emoticons. Mass Communication and Society. https://doi.org/10.1080/15205436.2024.2324872
  
  
• Boyd, A. D., Railey, F. A., Hsu, Y.-C., Kirkpatrick, A. W., Fyfe-Johnson, A., Muller, C., Buchwald, D. (2023). Social media use among American Indian and Alaska Native People: Implications for risk communication strategies. International Journal of Indigenous Health, 18(1),1-10. https://doi.org/10.32799/ijih.v18i1.39403
  
  
• David, P., Hsu, Y. -C., & Tao, C.-C. (2022). Gain in quantity and novelty of work in intermittent task switching. The Information Society, 38(4), 227-239. https://doi.org/10.1080/01972243.2022.2075504
  
  
• Huang, H. C., Li, H., & Hsu, Y.-C. (2022) Coping, COVID knowledge, communication, and HBCU student's emotional well‐being: Mediating role of perceived control and social connectedness. Journal of Community Psychology, 50(6), 2703-2725. https://doi.org/10.1002/jcop.22824

• Risk perceptions and at-risk populations
• Media effects and social media
• Health decision-making 
• Science and environmental communication
• Social network analysis